Our President, Muhammad Ali Iqbal, was a Guest of Honour and spoke at NUTRIBlZ-2024, an SME Innovation Challenge focused on addressing malnutrition, food waste, and improving access to nutritious food. This impactful event was organized in collaboration with the World Food Programme (WFP) Pakistan, Scaling Up Nutrition (SUN) Movement, SUN Business Network (SBN) Pakistan and the Global Alliance for Improved Nutrition (GAIN).

The event brought together agri-food startups and SMEs from across Pakistan, providing them with a platform to showcase innovative solutions and collaborate on challenges faced in the agri-food sector. It highlighted the importance of sustainable practices and nutrition-focused innovations to improve food security in Pakistan.

Muhammad Ali Iqbal shared his expertise and vision for the future of agriculture, encouraging the participants to adopt sustainable farming practices, nutrient-rich food solutions, and to take active steps in reducing food waste. His words served to inspire and equip the next generation of agri-food leaders to tackle some of the most pressing challenges of our time.