Concave AGRI successfully delivered a comprehensive two-day training session for the US Department of Agriculture (USDA) Agricultural Research Service (ARS)-funded ‘Fertilize Right’ project in collaboration with ICARDA; International Center for Agricultural Research in the Dry Areas and Government of Pakistan at PGRI, Pakistan Agricultural Research Council (PARC), Islamabad. Our experts equipped implementing partners with essential skills in social media and content development, ensuring effective digital marketing for a broader audience.

Day 2 activities focused on hands-on learning, including sorting data, developing creatives for social media platforms, and posting strategies. Participants also explored how to use and integrate AI tools and engaged in practical exercises on video editing, post designing, and creating social media content. Comprehensive and practical training on photography, videography, and post-development was provided to enhance their skills. The session concluded with a comprehensive Q&A, allowing participants to address any questions.

This training significantly contributes to capacity building, ensuring the successful implementation and execution of the ‘Fertilize Right’ project. Together, we’re advancing sustainable agriculture through powerful digital communication!