Concave AGRI successfully completed a two-day training session in Sakrand, Sindh, for the US Department of Agriculture (USDA) Agricultural Research Service (ARS)-funded ‘Fertilize Right’ project, in collaboration with;
ICARDA; International Center for Agricultural Research in the Dry Areas and the Government of Pakistan.
This initiative is crucial for enhancing digital marketing and content development skills among our implementing partners.
Day 2 focused on hands-on activities, including data sorting, creative development for social media, and effective posting strategies.
Participants also learned to integrate Al tools and practiced video editing, post-designing, and content creation. Comprehensive training in photography and videography was provided to enhance their visual storytelling abilities. The session ended with a Q&A, ensuring all queries were addressed.

By targeting Sindh, a key agricultural region, this training aims to equip local farming communities with essential digital skills, enabling them to better communicate and implement sustainable practices. Together, we’re driving forward the
‘Fertilize Right’ project and promoting sustainable agriculture through digital innovation.