We are excited to announce the successful launch of our two-day training program for the US Department of Agriculture (USDA) Agricultural Research Service (ARS)-funded ‘Fertilize Right’ project, in collaboration with ICARDA; International Center for Agricultural Research in the Dry Areas and the Government of Pakistan. Held in Sakrand, Sindh, this comprehensive training focuses on equipping our partners with essential skills for effective digital marketing and content creation.

Recognizing Sindh as a key area due to its diverse crop production, we aim to transfer vital knowledge to facilitate farming communities. Day 1 included an introduction to digital presence, social media optimization, and practical sessions on photography and videography. Participants also engaged in field activities to document agricultural practices in real-world settings.

To support ongoing learning, we provided training manuals via QR codes, offering valuable resources for future reference.

Stay tuned as we continue to equip our partners with the tools and knowledge to enhance sustainable agriculture practices. Together, we are driving agricultural innovation!