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Concave AGRI and ICARDA Discuss Communication Strategies for ‘Fertilize Right’ Project by USDA

A meeting was held between Concave AGRI and ICARDA; International Center for Agricultural Research in the Dry Areas at ICARDA’s Islamabad office to strategize the impactful ‘Fertilize Right’ project by US Department of Agriculture (USDA) Agricultural Research Service (ARS), promoting efficient fertilizer use.
The discussion covered various aspects, including digital training sessions designed to equip implementing partners with the necessary knowledge and skills. We emphasized the importance of timely and effective documentation of research processes and outcomes to ensure prompt information sharing with relevant audiences. Additionally, plans for podcast sessions featuring ICARDA and other institute representatives were discussed, aiming to highlight the project’s significance to a global audience.
It was also discussed to create a centralized data repository to consolidate all relevant data for the ‘Fertilize Right’ project. Strategies to reach a wider audience through social media and other communication channels were a key focus, with the goal of increasing awareness and impact of the project. We look forward to keeping you updated on the project’s impact and its contribution to a more sustainable and productive agricultural future for the country.